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Infant Feeding Team

Infant feeding team at Mothercare

The infant feeding team is a service dedicated to supporting and promoting breastfeeding and safe formula feeding practices in line with UNICEF’s Baby Friendly Initiative (BFI).

Breastfeeding is an important public health issue and as such the Government recognises that breast milk is the best form of nutrition for infants and supports breastfeeding through its Healthy Child Programme.


Aim:

The infant feeding team is working closely with the health visiting teams to make breastfeeding the norm, by every child getting the best start in life and to ensure a supportive environment in which all parents make a positive choice and are enabled to breastfeed for longer.


How do we do this?

  • We provide breastfeeding training to staff for enable them to have the knowledge and skills to assess and support breastfeeding. We support staff to develop a plan of care for women experiencing breastfeeding difficulties.

  • We work closely with health visiting teams to show the proportion of babies being breastfed at 6-8 weeks to evidence this with data of at least 95 percent coverage each quarter as part of the Department of Health Vital Signs Monitoring Returns.

  • We provide and co-ordinate a volunteer programme by training mothers who have breastfed to support new mothers to breastfeed within a local setting. Once trained the centres will receive external supervision by the volunteer programme lead.

  • We monitor and audit the service quarterly by interviewing service users, staff, training and policies in line with the Baby Friendly Initiative Audit Tool.

  • We ensure that staff and the organisation comply with the International Code of Marketing of Breast Milk Substitutes. No advertising of breast milk substitutes, teats or dummies within the facility by staff in line with the breastfeeding policy.

  • External expertise and point of contact for staff with queries regarding breast or bottle feeding.

 

Contact Us

Infant Feeding Team
Summerfield Primary Care Centre
134 Heath Street
Winson Green
B18 7AL

Tel: 0121 255 0433
Fax No: 0121 687 1451