Better Care

Stop smoking service backs national lung cancer prevention campaign

click here to go to the Be Clear on Cancer campaign website - opens in new window.

Birmingham Community Healthcare's stop smoking team are backing a national campaign launched today (2 July) urging smokers who have had a persistent cough for three weeks or more to consult their GP as part of efforts to reduce lung cancer.

The initiative, which follows a similarly-themed campaign last year, targets adults aged 50 plus and key influencers such as friends and family through a range of channels including TV, radio, press and  advertising such as posters and pharmacy bags.

In addition to this high-level advertising, the campaign will also be supported by national, regional and local promotion and include awareness events in locations across England.

Why repeat the campaign?

Lung cancer is England's biggest cancer killer claiming around 28,100 lives every year. Outcomes are worse than those in some European countries and it is estimated 1,300 deaths could be avoided each year if five-year survival cancer rates matched the best in Europe.

The initial results from the previous national lung campaign, which took place from May to the end of June 2012, have shown:

statistically significant increases in unprompted awareness of cough/hoarseness (41% to 50%) and persistent/prolonged cough (12% to 15%) amongst the target audience

an increase of approximately 30% in two week wait referrals for suspected lung cancer in the campaign months, compared with the same period in the previous year, with the majority of additional referrals in the over 50s.

Click here or on the above logo to visit the Be Clear on Cancer campaign website.


Further information

  • Birmingham Community Healthcare stop smoking team
For friendly, expert advice and support on how to quit smoking, call 0800 052 5855 free or text 'QUIT' to 80800.