Better Care

BCHC strikes silver and gold at PR awards

CIPR PRide Gold Award Winner

The official newspaper of Birmingham Community Healthcare has received a coveted ‘gold’ award from the Chartered Institute of Public Relations.

The bimonthly publication, ARCHway, was voted best internal publication in the CIPR Midlands Pride Awards after impressing the judges with its breadth of coverage of more than 100 services delivered by 5,000 colleagues from around 350 sites across Birmingham and the wider West Midlands region.

Judges were also impressed by the efforts the editorial team had made to ensure the Trust’s core values were prominently reflected throughout the publication - the title itself was inspired by the Trust’s mission to deliver accessible responsive community healthcare, spelling ‘ARCH’ and stories are 'badged' as examples of at least one of the values in practice.

BCHC also won a silver award in the 'healthcare' category for a video featuring many of the Trust's own staff promoting the services we provide and the vision and values that underpin them.

Joanne Thurston, BCHC director of compliance and assurance said: “These awards, from the industry’s professional body, are a great recognition of the ways in which we are spreading the word about BCHC and the work of our staff. We always aim to ensure that our communications are informative and effective, conveying the organisation’s objectives and values. I am delighted that our work has been recognised for its high standards by industry peers.”

Chair of the CIPR Midlands group Nigel Pipkin congratulated finalists, saying: ‘There can be no better accolade than being recognised by your peers. The focus of PRide is on the many examples of superb PR that have been created here in the Midlands and delivered regionally and nationally by outstanding consultancies, vibrant smaller agencies, brilliant in-house practitioners and highly creative individuals.’