Better Care

Birmingham safer sleep campaign launch

"Keep me safe while I sleep."

Birmingham Community Healthcare is joining forces with fellow care providers, charities and community organisations across Birmingham to launch a major campaign to keep children safer while they sleep.

Professionals, parents and carers are welcome to the launch event for this major partnership initiative at Birmingham Community Children’s Centre, 61 Bacchus Road, Birmingham, B18 4QY between 9.30am and 12.30pm on Monday, 14 March.

Birmingham Safeguarding Children BoardBirmingham City Council, NHS trusts and charities including the Lullaby Trust andAction for Children are among organisations teaming up to inform parents and carers of the simple steps they can take to reduce the risks of sudden infant death syndrome (SIDS) and the potential dangers of ‘overlaying’ – suffocating babies and infant children when they sleep in the same bed as an adult.

Birmingham safer sleeping campaign logo

The Birmingham campaign coincides with the Lullaby Trust’s annual Safer Sleep Week, designed to promote the importance of safer sleep and the steps parents and carers can take to reduce risks.

Supporting the campaign, health visitors across the city will begin issuing safer sleep resource packs to first-time parents at the 28-week antenatal visit and routinely discussing safer sleeping practices at the first post-natal visit, this usually takes place 10-14 days after birth.

Focus groups have taken place at local mother and baby clinics across the city to ensure the key messages of the campaign are clear, accessible and meet the needs of parents in all communities across Birmingham.


Jane Held, independent chair of the Birmingham Safeguarding Children Board (BSCB) said: “The loss of a baby is devastating for families and that is why we are pleased that organisations have worked so well together to ensure that professionals in Birmingham are able to delivery clear and consistent safer sleep messages to parents.”

Francine Bates, chief executive of the Lullaby Trust says: “We are thrilled to have the support of BSCB during Safer Sleep Week 2016.

“The safeguarding board has a vital role to play in ensuring that all agencies, not just in healthcare, are aware of the risk of sudden infant death syndrome (SIDS).

“All professionals need to work together to support families take steps to protect their babies. We are also grateful to the Birmingham health visiting service, which is delivering safer sleep resource packs to every parent with a new-born across the city during the week.”