Harnessing power of social media - health volunteers help boost immunisation
Students from several schools attended a day-long workshop to explore ways of harnessing the power of social media to promote our school-aged immunisation service.
Teenagers worked with immunisation nurses and the patient experience team to develop ideas and techniques for video content to share on a peer-to-peer basis to help promote the benefits of vaccines offered as part of the national routine immunisation programme and bust myths that may inhibit take-up.
They also developed ideas for health promotion activities in their schools such as assemblies, poster campaigns and, potentially, partnering with neighbouring primary schools.
The event also included a "masterclass" in producing impactful social media video content from social media expert Oli Hills (pictured, back row, fifth from left).
The session - at Trust HQ - was the next phase of BCHC's participation in the national Volunteering for Health initiative - a partnership between Birmingham Voluntary Service Council (BVSC) and NHS organisations in Birmingham and Solihull.
In September, the first Volunteering for Health session saw a group of young people produce original videos, which have since been translated into multiple languages for sharing in schools and communities. Ideas for further volunteering projects are being explored with BCHC Charity.